As surfers and adventurers we are constantly out in nature, we get to experience with our own eyes the human impact on the environment. Nowadays it's normal to see plastic bags everywhere we go and the impact it has in the wildlife. This is not the future we want. This is not the future we work for.
This is why, from the beginning of this business we had the commitment to minimise our impact on the environment. As a company, we are not promoting desmessured purchases, we don’t run sales or discounts. We produce high quality products that are made to last and in the unlucky event of losing or breaking a fin, we sell spare fins so there is no need to buy a whole new set.
As an e-commerce business, we have the responsibility to keep our packaging out of the oceans and landfills. This is why we choose home compostable bags (Australian Certified) which take between 90 and 120 days to completely break-down. We also use cardboard packaging for our hard products which can be recycled between 7 to 9 times. We encourage our customers to use cardboard as brown matter on homes composts. In the worst scenario, if it ends in the environment, cardboard takes up to one year to degrade.
We are in the constant search of better products and providers to be as zero waste as possible. This will always be the key element of our ethos.